Interactive transparency and quality seal"Ingredients tested", with effective lead generator.

A project by www.cosmeticanalysis.com 

With the world's first interactive transparency and quality seal "Ingredients tested", manufacturers and other suppliers of cosmetics are supported. At the same time, licensees can significantly improve their customer loyalty with a powerful Lead Generator that they can control themselves. This way, they can disclose the quality of their products to their customers in a detailed and manufacturer-neutral manner, while at the same time gaining valuable customers. Consumers can more easily and quickly find the right products for their skin health.

The licensing of the seal consists of several benefits.

1. Quality seal:
On request, the quality seal "Ingredients tested" is made available to the licensees. With this seal, companies can make clear to their customers that all ingredients of their products have been tested by the manufacturer-neutral consumer portal Kosmetikanalyse. 80% of all products of the corresponding brand must be marked with a green or dark green at Kosmetikanalyse. If you have any questions, please contact guenter.reichelt@cosmeticanalysis.com. 

It is a good idea to place the seal in a central position on the company website, on flyers and other printed matter. The seal can be depositedwith a link to the brand page at  www.cosmeticanalysis.com

2. Interactive use with link to product analysis:
 With the purchase of the corresponding licenses, the right is also acquired to create CA-Codes on the portal www.cosmeticanalysis.com and to manage them independently. As many CA -Codes can be created per product and in all existing languages as required for various advertising measures. Read more details about functions here!

Online web measures can be, for example, for your products in web shops or on websites, mailing campaigns or social media activities.

Offline advertising measures can be used on packaging, in flyers, on posters or in advertisements, etc.

Tracking of scans and click:
Each CA-Code can be assigned to online and offline activities. The clicks and scans are tracked by the system and can be evaluated individually.

Details can be found here: 
www.cosmeticanalysis.com/seal-and-ca-code ​

3. Use of the Lead Generator:
​ithin the marketing tool of your license, you can independently develop any number of questionnaires and assign them to individual marketing measures via the CA- Codes. These questionnaires are displayed to the customer via links or QR codes when the product analysis is called up. Here you can offer any rewards for completing the questionnaire. The returned answers will be made available to you in the marketing area for further processing. Read more here!

This way you get qualified leads from prospects who are already interested in the quality of your products. You can build up an interesting customer community.

Successful marketing ideas for our licensees

Here we present and discuss marketing ideas that have been tried and tested in practice and have proven successful for end customer projects or also for sales support. In this way, we want to provide suggestions and exchange experiences.

Let yourself be inspired.

Cosmetic Analysis: Use in the consultation
Go ahead and polarize a little, success will prove you right.

CA-Code: Use quality transparency in all advertising measures.
Convince comprehensibly with product quality.

Lead Generator with classic technology and with pioneering blockchain technology.
Generate high-quality leads with your product quality. Increase your brand experience so emphatically.
Boost customer engagement.
Build a sustainable customer community.

ISO Standard 16128 - Leverage your product quality and stand out.
Read here what the ISO Standard 16128 means for companies with really good quality and what you can do.

Clean Beauty

More and more people attach importance to transparent ingredients in their cosmetics and inform themselves about the risks for themselves and the environment.

Clean Beauty is a currently interesting term that is aimed at these consumers.

• The term "Clean Beauty" is not protected - any cosmetic product can be called that.
• "Clean Beauty" refers primarily to the ingredient list - INCI.
• Clean beauty does not have anything directly to do with natural cosmetics.

First and foremost,"Clean Beauty" is about avoiding carcinogenic ingredients and chemical pollutants (for example, parabens and silicones) in production and replacing them with "clean" substances.

If you want to disclose to your interested customers that your cosmetics are Clean, use the CA-Codes of Cosmetic Analysis.